Advertised product: Bonava
Name: Predictable Swedes
Agency: Great Advertising Group
Idea
Russians have little trust in building companies. Developers often finish their building projects behind schedule, or never finish them at all. Bonava is quite a different story though. Bonava is a Swedish developer with a very important trait for Scandinavians — 100% predictability. If a Swede says he’s going to do something, consider it done. And it doesn’t matter what the promise is — to drink a glass of water, or build a house.
Credits
Great Creative Director: Ruslan Kravchenko
Art Director: Mikhail Rossinskiy
Junior Art Director: Ekaterina Potaman
Digital-creator: Igor Sparin
Copywriter: Sergey Filipchenko
Account Director: Ilya Litnitskiy
Senior Account Manager: Anastasia Sitnikova
Strategy Specialust: Polina Osherenko
Digital Producer: Tatiana Arnautova
Bonava Head of Marketing: Elizaveta Kuzmich
Marketing Specialust: Svetlana Komulainen
Advertising Specialist: Svetlana Titova
Online Advertising Specialist: Sofia Ivanova
HotShot Films (Production) Executive Producer: Alexandra Leybovich
Producer: Marina Ginzburg
