Advertised product: Invitro
Name: Goodbye to the Middle Ages!
Agency: Possible Group
Idea
Together with the medical company INVITRO we developed a website based on one of Hieronymus Bosch's most famous triptychs "The Garden of Earthly Delights". Take a walk through the garden to learn more about STDs depicted as fantastic beasts inhabiting the phantasmagorical painting – without the risk of catching any of them. The project gamifies the process of learning about STDs, their history, dangers and prevention.
Credits
Invitro: Marketing & Communications Director – Anton Bulanov
Head of Proactive Marketing Department – Elena Kiseleva
Marketer – Yulia Politova
Leading Public Relations Manager – Dmitry Khrapunov
Possible Group: CCO – Vlad Sitnikov
Creative – Ekaterina Antipova, Roman Antonov, Maria Gushchina
Art Directors – Roman Antonov, Anton Vodogreev
Design Director – Alexey Fetisov
Designer – Kirill Klippenshtein
Producers – Ksenia Boyarkina, Oksana Bondarenko
Account Director – Inna Kovaleva
Account Manager – Kristina Borgardt
