Advertised product: Rain Wi-Fi
Name: Rain Wi-Fi
Agency: Geometry Global Moscow
Idea
Mobile operator Tele2 needed to build the perception of the brand as an innovative in Russian city St. Petersburg. To do that they invented a technological innovation - The Rain Wi-Fi project, the world's first rain-powered 4G-router that turns rain into free Internet for residents who got caught in a rain. An investigation helped to find local insights: - Many of historical buildings form narrow well-like courtyards. They are rather dense and uncomfortable with absolutely no 4G-connection. - This city is also very wet: 200 rainy days on average per year. The system works in four simple steps: The device is installed into a drainpipe, then the rain flow activates a turbine, which generates electricity and the 4G-router delivers Wi-Fi. The technology is going to be patented (application № 309515310). Budget for the development and production of one final gadget was RUR 350 000. To date, 4 rain-powered 4G-routers have been produced and installed across St. Petersburg where its residents not only can benefit from high quality WI-FI connection, but also access exclusive and entertaining content provided by our partners - National Geographic, Psychologies and WWF. Results: more than 139 000 000 media impressions; Tele2 innovative brand image increased by 100%. Microsoft became partner of the initiative and powered Rain Wi-Fi routers with Microsoft Azure technology, that help to analyze data and control the network of gadgets.
Credits
Maria Kovaleva Geometry Coordination of the project
Howard Smiedt Geometry Creative team leader
Oleg Tumanov Geometry Creative team leader
Oleg Sergeev Geometry Idea holder
Elena Solovieva Geometry Idea holder
Anastasia Tumanova Geometry Art Curator
Vladimir Blagiy Geometry Development of the 3D model
Nikolay Popov Geometry Development of the 3D model
Dave Gold Geometry Post-production
Olga Belyaeva Geometry Strategy Development
Olga Kazmina Geometry Strategy Development
Alexey Kostenko Geometry Coordination of the project
Tatyana Simakova Geometry Coordination of the project
Maria Shestaeva Geometry Coordination of the project
Larisa Vasilyeva Geometry Coordination of the team
Anna Guseva Geometry Supervising of the production team
Inna Pokhodnya Tele2 Coordination of the project
Artem Kirakozov Tele2 Coordination of the project
Olga Elizarova Tele2 Coordination of the project
Elena Erenkova Tele2 Coordination of the project
Mikhail Irzak Tele2 Coordination of the project
Inga Volferts Tele2 Coordination of the project
Denis Filatov Tele2 Coordination of the project
Tatiana Lovianikova BC Communications Coordination of the project
Maria Shakhova Maria Shakhova PR Agency PR-support
Anna Podymenko Maria Shakhova PR Agency PR-support
Anna Zaytseva Maria Shakhova PR Agency PR-support
Dmitriy Tuprin Studio 2.35 Case Film Production
Konstantin Silakov Studio 2.35 Case Film Production
Dmitriy Kotovskiy Studio 2.35 Case Film Production
