TV Rain – the country’s only independent TV-channel – was taken off air by all satellite and cable providers in 2014 because of an order from ‘above’. Since 2015 Putin has promised to help TV Rain ease the censorship burden. But the miracle hasn't happened. We made his promises true.
Advertised product: TV-channel
Name: Putin turns on the Rain
Agency: Voskhod
Idea
TV Rain – the Russian’s only independent TV-channel – was taken off air by all satellite and cable providers in 2014 because of an order from ‘above’. Since 2015 Putin has promised to help TV Rain ease the censorship burden. But the miracle hasn't happened. We made his promises true. A week before the regular press conference channel launched action. Everyone could get access to Rain’s broadcast for 24 hours if they demonstrated the president’s portrait to the web camera.
Credits
Creative Director: Andrey Gubaydullin
Copywriters: Anton Mamykin, Alexander Sinyuk
Art Director: Vladislav Derevyannikh
Digital Creative Director: Dmitry Maslakov
Developer: Valery Zakharov
Digital Art Director: Anna Maslyakova
Designers Aleksey Klimov, Maksim Geychenko, Kirill Ratman
Producer: Elizaveta Larionova
