Nominalizarile obtinute la FIBRA #2:
- TV/Cinema
PRESENTING THE CASE
Campaign / Execution Summary
FIBRA, Romanian slang for „Muscle”, is the Romanian Communication Award supported by the Romanian Art Directors Club and the International Advertising Association of Romania. It celebrates courage in advertising for agencies and the client alike. The Festival launched a public awareness message talking about the real courage of real consumers and inviting brands to get inspired and match that courage in the work they put on air. We dramatized our target audience by showing what it’s like to be daring enough.
If consumers are able to be brave enough day by day, they deserve advertising campaigns that live up to it.
Context / Problem / Opportunity / Insight
Romania had no local creative shows after the ADC Awards were last held in 2013.
IQads, the main advertising magazine decided to step in and organize a brand new local festival called FIBRA Awards.
Target Group
To inspire the local advertising and marketing industry, FIBRA Awards had the mission to bring the different creative shops and clients in head-to-head in order to rise general creative standard.
FIBRA targeted to bring together the industry under one common goal – put Romania on the creative map.
Results
With 371 entries from 68 local agencies and freelancers in its the first edition, FIBRA Awards became the most successful local festival in recent history.
TVC
INFO
Agency/Company: GMP Advertising
Entry Case Title: Real Courage
Brand: FIBRA Awards
Client: IQads
CREDITS
Executive Creative Director: Mihai Gongu
Sr Art Director: Razvan Raicu
Group Creative Director: Bogdan Raileanu
Copywriter: Corneliu Radu
Head of Strategy: Ioana Gheorghita
Sr Strategic Planner: Dana Pascu
Sr Account Manager: Irina Angelescu
Sr Account Executive: Alexandra Rus
Sr AV Producer: Adrian Radu
General Manager: Andreea Nemens
Founder IQads: Marius Cristea
Fibra Awards Festival Director: Ioana Dogaru
