[Shortlist @ Premiile FIBRA] What Is A Window? / QFORT / Next Advertising

Nominalizarile obtinute la FIBRA #2:

  • TV/Cinema

 

PRESENTING THE CASE

Campaign / Execution Summary

How can a Romanian entrepreneurial business become an international voice in a difficult category? And what is the resemblance between Romanians, Italians, Germans, French or Dutch?
The answer to both of these questions was: telling a human story universally true that would not only conquer the category but eventually own it.
This is how the “Qfort - What is a window?” TVC came to life. Started from a simple question that enabled us to give dozens of different answers. With just two or three words it became possible to tell incredibly funny, surprising and emotional stories.

Context / Problem / Opportunity / Insight

QFORT became market leader in Romania two years after its launch in 2008. Six years after its launch in Italy and Austria, QFORT has secured a second position on the Italian market. The campaign's primary objective is to firmly associate QFORT with the windows category. Secondary - to become leader on the Italian market in 2018.

Target Group

The target group consists of European families with medium-high income, who are forced by the new European laws to consider using energy-saving windows. The commercial is targeted to Italians, Germans, Romanians and French people, and all European countries where QFORT will be present in the future.

Results

We don't have relevant data about the campaign's results yet.

 

TVC

 

INFO

Agency/Company: Next Advertising
Entry Case Title: What Is A Window?
Brand: QFORT
Client: Casa Noastra

 

CREDITS

Copywriter: Semida Duriga
Creative Director: Liviu David
Client Service Director: Wanda Podgurschi
Account Manager: Madalina Gogu
Art Director: Otilia Mihalcea
Copywriter: Liviu David

 

OTHER CONTRIBUTING COMPANIES

Video / Photo Production: Reload Film
Music & Sound Production: KMP Production



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