Nominalizarile obtinute la FIBRA #2:
- Shopper Experience
PRESENTING THE CASE
Campaign / Execution Summary
In 2015 The Beer With A Surprising Taste, Staropramen, launches the Culturtainment platform.
This meant wherever there was culture, there was Staropramen. Giving it a little surprising twist, every time: The Unboring Bus Shelter, the Tapwriter that gives you a pint of Staro as you type etc.
This year we took things a little further. We managed to link music festivals with our beer, resulting in a surprising, next-level Horeca and Retail experience.
Presenting: The Pianobar. Literally, a piano that, when played, pours you a glass of beer as a token of appreciation.
Results
Conversion rate: 18%
No of contacts: over 55.000 pp
Total reach Facebook: 120K pp
Increased sales in main locations: 139% (Carrefour) and 74% (Cora) during the promotional activation.
INFO
Agency/Company: FCB
Entry Case Title: Piano Bar
Brand: Staropramen
Client: Molson Coors
CREDITS
Senior Art Director: Emanuel Borcescu
Senior Copywriter: Andreea Golban
Account Director: Oana Mita
