Premiile obtinute la FIBRA #2:
- BRONZE FIBRA @ Product Design
PRESENTING THE CASE
Campaign / Execution Summary
FIBRA, Romanian slang for „Muscle”, is the Romanian Communication Award supported by the Romanian Art Directors Club and the International Advertising Association of Romania. It celebrates courage in advertising for agencies and the client alike. So we created the first useful trophy that can be used to train your creative muscles.
Context / Problem / Opportunity / Insight
Romania had no local creative shows after the ADC Awards were last held in 2013.
IQads, the main advertising magazine decided to step in and organize a brand new local festival called FIBRA Awards.
Target Group
To inspire the local advertising and marketing industry, FIBRA Awards had the mission to bring the different creative shops and clients in head-to-head in order to rise general creative standard.
FIBRA targeted to bring together the industry under one common goal – put Romania on the creative map.
Results
With 371 entries from 68 local agencies and freelancers in its the first edition, FIBRA Awards became the most successful local festival in recent history.
INFO
Agency/Company: GMP Advertising
Entry Case Title: The Useful Trophy
Brand: FIBRA Awards
Client: IQads
CREDITS
Head of Design: Bogdan Stanciu
Graphic Design: Andrei Nedea
Creative Director: Olivia Basag
Executive Creative Director: Mihai Gongu
General Manager: Andreea Nemens
Managing Director: Marius Cristea
FIBRA Awards President: Ioana Dogaru
OTHER CONTRIBUTING COMPANIES
Branding Agency: GO Studio
