Premiile obtinute la FIBRA #2:
- Silver FIBRA @ Media Relations
PRESENTING THE CASE
Context / Problem / Opportunity / Insight
On January 30, 2017, at 10:30 PM, under the pretext of poor prison conditions reported by E.U., the government passed an emergency ordinance that would help corrupt politicians escape justice and this decision lead to Romania’s greatest post communism protest.
Primus, a small brand of construction materials, focused on responsible honest handymen, wanted to show support for a protest that fights dishonest decisions.
The brand made a public commitment to solve the heart of the issue: if the government repeals the ordinance in due time, Primus will donate renovation materials for fixing up Romanian prisons. Each day the government postponed the decision, the brand would help renovate less prisons. Thus, 18th prisons are today renovated with Primus adhesives, grout and concrete screed.
INFO
Agency/Company: Rusu+Bortun
Entry Case Title: Prison Fix Up
Brand: PRIMUS
Client: Patru Maini
CREDITS
Chief Creative Partner & CEO: Catalin Rusu
Creative Director: Bob Toma
Alina Buzatu: Strategic Planner
Group Creative Director: Mihaela Neatu
Group Creative Director: Mircea Craciun
Copywriter: Madalina Pop
Copywriter: Miruna Potop
Art Director: Bogdan Pop
Art Director: Ovidiu Hodorogea
DTP: Anca Uscatescu
Web Developer: Laurentiu Nastase
Account Manager: Adriana Lungu
