Intre o sesiune intensiva de jurizare si o plimbare cu elicopterul, l-am surprins pe Bruno Luglio (art director proaspat plecat de la DAVID The Agency din Brazilia inspre R/GA-ul newyorkez) cu cateva intrebari inocente. Ne-a vorbit despre specificitatile pietei romanesti de comunicare observate din work-ul creativ jurizat, dar si despre campaniile creative care l-au impresionat in mod special - anume, AQUA Carpatica/ Valvis Holding - "Testul Puritatii" si Pegas - "Internetul Poporului". Motivele, in video-ul de mai sus.
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Between an intensive session of evaluating Romanian creative works and a helicopter trip, we challenged Bruno Luglio (a Brazilian art director leaving from DAVID The Agency towards R/GA New York) to a couple of innocent questions. Regarding the local flavor he noticed while going through the submissions and what Romanian creative campaigns had impressed him especially - namely, AQUA Carpatica/Valvis Holding - "Purity Test" and Pegas - "Internet of the People". Reasons why, in the video above.
