[AdBreak #37] 1.Debriefing Noul ROM, o campanie McCann Erickson

Podcast • Bogdan Condurache

Primul panel al editiei #37 AdBreak, Debriefing, a fost dedicat campaniei "Noul ROM", semnata de McCann Erickson. Cei 4 reprezentanti ai agentiei, Adrian Botan (Creative Partner), Dinu Panescu (Group Creative Director), Catalin Dobre (Group Creative Director) si Ruxandra Savulescu (Account Director) au povestit cum au gasit conceptul, cum au obtinut aprobarea campaniei si ce reactii a starnit ea, atat printre consumatori, cat si in industrie.


Companii

McCann McCann

Branduri

AdBreak AdBreak ROM

Oameni

Dinu Panescu Adrian Botan Ruxandra Savulescu Adrian Botan Catalin Dobre

Pozitii

Group Creative Director Account Director Creative Partner Creative Director Group Creative

Branded

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