Publishing press releases. IQads or SMARK?

Where do we publish the press release?

We make that decision based on the native fit of the information that the press release refers to.

  • IQads - about agencies' and brands' creativity and communication projects
  • SMARK - about companies' marketing and business actions

Overall, the press release has the same type of display and visibility, considering that:
- the IQads and SMARK platforms are integrated
- the press release is shared on social media on all IQadsIQadsNewsSMARK and IQads & SMARK pages
SMARK press releases are also visible on the homepage of IQads
- press releases can be found by searching both on IQads and on SMARK

 

Examples of press releases:

IQads:

 

SMARK:

 

Detailed example:

As this relates to the opening of a new location, the press release that announces that "Starbucks is opening a new location in Brasov" is SMARK native.

 

IQads and SMARK Facebook and LinkedIn pages

  • IQads: >>  over 125.000 fans >> Facebook/IQads
    Fans of the IQads page come from creative areas (communication and similar - movie, music, graphics, video etc )

  • IQadsNews: >> over 20.000 fans >> Facebook/IQadsNews
    Fans of the IQads News page are professionals from the marcom field, advertising agencies, PR, media, BTL, but also from the advertising production field (video, audio, photo etc)

  • SMARK: >> over 12.000 fans >> Facebook/SMARK
    Fans of the  SMARK page are marcom professionals, brand managers, marketing people, entrepreneurs  in  creative businesses.
  • IQads & SMARK: >> over 5.000 fans >> LinkedIn/IQads&SMARK
    Fans of the IQads & SMARK page are professionals in communication and marketing, brand managers, marketing people, entrepreneurs  in  creative businesses.