Update is the IQads & SMARK service for publishing press releases and cases about projects coming from agencies, brands, companies, related to their communication, marketing, events and CSR.
Update covers 3 categories:
a) Press releases
b) Case Studies
c) Company/ Agency specific and specialized best practice articles
The cost of publishing them is 200 euro + TVA.
[RO company/with VAT] - Online/ card payment: https://mpy.ro/5ygjheev
[EU company / non VAT] - Online/ card payment: https://mpy.ro/5ygjhgev
Guidelines for the 3 categories:
a) Press releases
Details and structure of the press release must respect the following conditions:
- informative style, clear, concise
- neutral tone, expressed in the 3rd person
- any 1st person expressions must be attributed to the project manager, general manager, etc being quoted
Detailed: The GuideLine
A press release is published on IQads or SMARK based on the native fit of the information that the press release is referring to.
Press Release Examples:
IQads / MullenLowe
Farmec și MullenLowe dedică anul centenarului “Unirii la feminin”
IQads / Foodwise
Cifra de afaceri a grupului de comunicare HELLO a depășit 3 milioane de euro în 2017
IQads / Romanian Artists Agency
Romanian Artists Agency semnează campania Nokia Mobile #Unitefor #Love. Adrian Despot, Cristina Neagu și Marius Manole sunt parte din campanie
IQads / PGM!
PGM! și L2 au câștigat pitch-ul Mercedes-Benz Financial Services
IQads / McCann
BIHOR COUTURE – O marcă tradițională românească ține piept plagiatului marilor case de modă
IQads / BancPost
“Te vedem asa cum esti tu” – noua campanie de imagine a Bancpost
IQads / Pernod Ricard / ABSOLUT VODKA
"Votca ce nu are nimic de ascuns”, comunica credinta Absolut, aceea ca toate companiile au datoria sa devina sustenabile
IQads /BT & MSLGROUP The Practice
Noua campanie Visa şi Banca Transilvania: “Încă mai plăteşti cash în 2018?”
IQads / Tohani Romania
Siel, un vin românesc cu suflet sud-african
SMARK / Selgros
Selgros si clientii sai doneaza carti, jucarii si resurse financiare prin campania „Selgros iti dubleaza bunatatea”
SMARK / URBB & Golin Bucuresti
Vânzările Carlsberg în România au crescut cu 21% în 2017
SMARK / IKEA & MSLGROUP The Practice
IKEA Group susține egalitatea de șanse la locul de muncă
SMARK / Starbucks & RANEvents
Destinația hot a Bucureștiului este Starbucks Reserve ™
b) Case Studies
Case Studies about communication, marketing or CSR projects are also assimilated to this service.
Information within a Case must be:
- informative in style, clear, concise
- neutral in tone, expressed in the 3rd person
- focused on describing the following parts of a project's flow:
THE CONTEXT,
THE NEED,
THE BRIEF,
THE CHALLENGE,
THE STRATEGY,
THE SOLUTION/THE FIX,
THE EFFECTS/IMPACT/RESULTS
THE TEAM INVOLVED
Case Studies Examples:
IQads / Golin
[Case Study] KFC România - "RANDOM"
IQads / Friends\TBWA
[Case study] Creația SuperScrieri 2019: cum au ilustrat grafic adevărul cei de la Friends \ TBWA \ Bucharest și Fundația Friends for Friends
IQads / Jazz Communication
[Case Study] Jazz Communication - Provident - "When it matters to you"
IQads / MindTreat Studios
[Case study] Benji Allosaurus, un proiect dezvoltat de Mind Treat Studios pentru Carrefour
IQads / DDB
[Case Study] DDB Romania - Comedy Central/Viacom International - "Facing the Romanian Reality"
IQads / Cohn&Jansen JWT
[Case Study] Cohn&Jansen JWT - AQUA Carpatica/Valvis Holding - "AQUA Scanner"
c) Company/ Agency specific and specialized best practice articles
This type of Articles is also part of the Update service.
Information inside the material has to be:
- informative in style, clear, concise, in a neutral tone
- including a know-how component
- created by a specialist within the agency/company
Best Practice Articles:
IQads / DWF
Andreea Murărița, DWF: 11 sfaturi de optimizare video pe YouTube pentru magazinul tău online
IQads / Interactions
3 moduri de promovare organică a conţinutului tău
IQads / MAINSTAGE THE AGENCY
Michael Adrian Mircea, MAINSTAGE THE AGENCY:
"Cred că asistăm la nașterea unor noi medii de exprimare, ce vor deveni o parte integrantă a vieții de zi cu zi a oamenilor."
IQads / KANTAR
Aveti reclame campioane pentru evenimentele cu audienta mare din acest an?
IQads / White PR
Lavinia Pavel: 10 întrebări pe care să ți le pui înainte să lucrezi cu o firmă de PR
IQads / bpv Grigorescu Stefanica
Exploatarea popularității influencerilor - publicitate fără limite?
IQads / Initiative Media
Despre evoluția consumului de TV: Despărțirea drumurilor între televiziune și televizor
IQads / Godmother
Valentin Vacarus (Godmother): Tendinte BTL 2019
IQads / Kooperativa
Eduard Ștefan Bulai, Kooperativa 2.0: 6 mituri despre website și aplicații pe care trebuie să le depășești atunci când deții o afacere și ai o prezență digitală
IQads / Formula4
Ciprian Susanu, Formula4: 2021 și trendurile digitale care vor influența relevant industria de marcomm locală
IQads / MTH Digital
Robert Dumitru, MTH Digital: ROAS și COCA - KPI principali pentru optimizarea campaniilor de marketing online pentru e-commerce
Costs
- Update one off:
The cost of publishing a press release/case study/article is 200 euro
(this includes announcing it in the weekly newsletter and on the social media accounts of IQads News & SMARK)
[RO company/with VAT] - Online/ card payment: https://mpy.ro/5ygjheev
[EU company / non VAT] - Online/ card payment: https://mpy.ro/5ygjhgev - Update 12 Pack costs 1200 euro
(publishing 12 press releases/case studies/articles per agency, brand, company, within a maxim 12 month time frame)
[RO company/with VAT] - Online/ card payment: https://mpy.ro/5ygjhsev
[EU company / non VAT] - Online/ card payment: https://mpy.ro/5ygjhtev - Unlimited:
The cost of publishing all the press releases/case studies/articles of a company:
--> 1800 eur / year |
[RO company/with VAT] - Online/ card payment: https://mpy.ro/5ygkcyev
[EU company / non VAT] - Online/ card payment: https://mpy.ro/5ygm2jev
--> or 150 euro / month (Minimum contract duration: 12 months.)
Order flow:
Send a description of your order via email: [email protected]
including the billing details of the company for which the order is placed and/or a PO.
If you also need a contract, the steps are below:
- Fill in the contract details - Contract_Blue_Idea_all_services [download]
- Sign it and send it to us:
ATTN: Andrei Barbu / [email protected] ] - We will then also sign it and return a copy.
Implementation flow:
- Send your press release/case study/ article in a txt, odt, rtf, doc format + image(s) attached to the email
IMPORTANT:
a landscape format image is the minimum requirement .
Minimum size: 850 x 478 pixels. No text on the image.
This image will be the cover - to showcase the article. - If the press release/ case study refers to a campaign, you can upload the creations by sending them to AdSubmission.IQads.ro
All details related to the press release must be sent at:
[email protected] with CC: [email protected]
Publishing:
>> materials submitted by 18:00 are published during the same day
>> those submitted after 18:00, will be published the following working day
Contact details: [email protected] / Attn: Andrei Barbu
Links:
IQads & SMARK services for:
>> Agencies | >> PR Agencies | >> Brands and companies
Online Payment Options: Payment links
Legal Info: Blue Idea Online (IQads & SMARK) collaboration agreement
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