This term has many definitions. It does not refer to a specific software program or technology. It is often used to describe a trend in the Web environment toward transparency, information sharing, collaboration, and the use of interactive tools (some of which are described in this article).
![[On the move] Bogdan Gheorghiu, Creative Director: de la Scala, la Hyperactive](https://www.iqads.ro/res/iqads/placeholders/article.png)
