Volume Analysis

Tehnica/metoda de control de marketing in care volumul vanzarilor calculat in unitati monetare sau volumul fizic calculat in unitati este masurat pe o perioada data in incercarea de a identifica agentii de vanzari care nu isi ating obiectivele, teritoriile de vanzari etc.

A technique or method of marketing control in which sales volume in dollars or units or physical volume in units is measured over a given period in an attempt to identify underachieving salespeople, sales territories, etc.

Articole in care e folosit acest termen