Deciziile de cumparare luate de consumatorii care vor sa incerce o diversitate de marci pentru a evita plictiseala; cautarea mai multor variante apare atunci cand exista un grad scazut de implicare in ceea ce priveste un produs. Vezi Boredom Avoidance (evitarea plictiselii); Low-Involvement Products (implicare redusa in ceea ce priveste produsul).
Purchase decisions made by consumers who are willing to try a diversity of brands for variety and to avoid boredom; variety seeking decisions occur when the degree of involvement with a product is low. See Boredom Avoidance; Low-Involvement Products.
