Una dintre cele patru caracteristici (impreuna cu inseparabilitatea, intangibiltatea si perisabilitatea) care disting un serviciu; variabilitatea exprima faptul ca un serviciu poate sa varieze in ceea ce priveste standardele de calitate de la un furnizor la altul. Se mai numeste si heterogenitate. Vezi Services Marketing; Inseparability; Intangibility; Perishability.
One of the four characteristics (with inseparability, intangibility and perishability) which distinguish a service; variability expresses the notion that a service may vary in standard or quality from one provider to the next or from occasion to the next. Also referred to as Heterogeneity. See Services Marketing; Inseparability; Intangibility; Perishability.
