Categorie de produse si servicii de care consumatorul nu este constient sau la care nu doreste sa se gandeasca; exemple des citate in acest caz includ locurile din cimitir, enciclopedii, asigurari de viata. Vezi Convenience Goods, Shopping Goods, Specially Goods.
A category of goods and services which the buyer (a) is unaware of, or (b) would prefer not to think about buying; commonly quoted examples include cemetery plots, encyclopedias and life insurance. See Convenience Goods; Shopping Goods; Specialty Goods.
