Pierderea neasteptata in vanzari a unui produs, in favoarea unui produs nou introdus in linie; canibalizarea neplanificata apare mai ales cand intre cele doua produse exista diferente foarte mici. Vezi Cannibalisation; Planned Cannibalisation.
The unexpected loss of sales from one product to another more recently introduced product in the line; unplanned cannibalisation is more likely when there is little significant difference between the two products. See Cannibalisation; Planned Cannibalisation.
