Metoda de evaluare a eficientei advertisingului recent dezvoltat de o companie; fara ajutorul cercetatorului, respondentii selectati dintr-o piata targetata trebui sa isi aduca aminte ce spoturi au vazut sau au auzit recent. Vezi Aided Recall Test, Recall Test.
A means of evaluating the effectiveness of a company's recent advertising; without help from the researcher, selected respondents from the target market are asked to bring to mind advertisements they have seen or heard recently. See Aided Recall Test; Recall Test.
