Oameni, personaje si animale care sunt folosite in advertising si care sunt identificate cu produsele, exemplu: Jolly Green Giant and Tony the Tiger.
People, characters, and animals that are used in advertising and are identified with the products, e.g. Jolly Green Giant and Tony the Tiger.
![[FIBRA#2 Jury] Howard Finkelstein (Wieden + Kennedy New York): Award shows are great, but it’s another thing entirely to be recognized by people who don’t care a lick about advertising](https://media.iqads.ro/2017/10/img-5126-cover-410.jpg)
