Un trend recent in retailing, in care retailerii incearca sa se pozitioneze prin evidentierea viteza si usurinta cu care sunt realizate serviciile lor, care includ non-store retailing, cum ar fi shoppingul cu carte de credit, cu ajutorul computerului sau prin telefon.
a recent trend in retailing in which retailers attempt to position themselves by emphasising the speed and convenience of their services, which include non-store retailing, such as computer, credit card and telephone shopping.
