Un termen folosit pentru a denumi situatii in care managerii de vanzari isi schimba titlurile in manageri de marketing, dar ignora satisfacerea nevoilor si dorintelor unui client, evidentiing, in schimb, ca vanzarea produselor lor se poate face mai usor si mai ieftin.
a term used to refer to situations in which sales managers change their titles to marketing managers but continue to ignore the satisfaction of customer needs and wants, emphasising instead the selling of the products their firms can make most cheaply and easily.
