Totalitatea oamenilor care formeaza publicul tinta, acest numar reprezinta potentialul maxim de audienta pe care il poate atinge o campanie de advertising, asa cum arata cercetarile pe public importante. Este folosita si expresia 'target universe'(vezi: Target Audience).
The collection of people known as the target audience, eg. men 18-34, housewives, etc., whose total number represents the maximum potential audience of an advertising campaign, as defined by the relevant audience survey. Also known as the 'target universe' (see Target Audience).