Are loc atunci and rulezi o reclama in distributia unui mijloc media si alta reclama, de obicei pentru aceeasi companie, la sfarsitul distributiei. Adesea folosit in advertising-ul cu raspuns direct pentru a testa eficacitatea a 2 oferte diferite, tehnici sau mijloace creative. Aceasta metoda este folosita si in media pan-regionala pentru a oferi flexibilitate geografica.
Occurs when you run one advertisement in part of a media vehicle's distribution and another, usually for the same company, in the remainder of its distribution. Often used in direct response advertising to test the relative effectiveness of two different offers, creative treatments or techniques. Also offered increasingly by pan-regional media to provide more geographic flexibility.
