Acea parte a mediului extern de marketing al unei firme, in care schimbarile sociale sau culturale (adica, schimbari in sistemul de valori al unei societati) actioneaza pentru a influenta efortul de marketing al unei firme; schimbarea mediului sociocultural poate aduce pericole sau prezenta oportunitati.
that part of the firm's external marketing environment in which social or cultural changes (that is, changes to the value system of a society) act to affect the firm's marketing effort; the changing sociocultural environment may pose threats or present opportunities
