O forma de pretestare a introducerii unui nou produs inaintea comercializarii la scara larga, pentru a-i studia comportamentul vizavi de noile produse, consumatorii selectati din piata tinta sunt regati sa cumpere in zonele de test din supermarketuri, in care au fost plasate noile produse.
a form of pre-testing of new product introductions prior to full-scale commercialisation; to study their behaviour towards the new products, consumers selected from the target market are asked to shop in test supermarket facilities into which the new products have been placed.
