Shelf-Talker

Un semn sau tag folosit in magazinele retail pentru a concentra atentia catre un produs promovat, in special in promotiile in-aisle, cand produsele sun greu de aseza in moduri speciale.

a sign or tag used in a retail store to focus customer attention on a promoted product; especially useful in in-aisle promotions when products are difficult to shelve in special ways.