Share of eye

Most social networks started off as text-based platforms but video and image has rapidly become the preferred type of content shared among users.

Thus it is important to measure brand presence in these images, to identify brand mentions that do not occur through text. Image analysis technology which can recognize logos allows brands to track share of eye, enabling them to quantify brand value and measure campaign ROI of, for example, sponsorship of a concert stadium, or logo sponsorship of an event.

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