Organizatii care ofera produse de diverse tipuri care pot ajuta o persoana sa-si indeplineasca o anumita dorinta. De exemplu, o persoana care vrea sa faca un curs de hobby creativ ar putea sa se inscrie la un curs de fotografie condus de YWCA sau un curs de pictura condus de Council of Adult Education, acesti furnizori de cursuri sunt competitori.
organisations offering products of different types which can help an individual to fulfil a particular desire. For example, a person who wants to do a creative hobby course could enrol in a photography course conducted by the YWCA or a painting course conducted by the Council of Adult Education; these course providers are service form competitors..