Impartirea unui piete eterogene in grupuri relativ omogene pe o singura baza(de exemplu, geografic), urmata apoi de segmentari pe alte baze (de exemplu, tipul de client final)
the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).
