Filozofia sau orientarea unei organizatii care scoate in evidenta vanzarea aresiva pentru a-si atinge obiectivele; firmele caracterizate de aceasta abordare deseori se bazeaza pe tehnici de vanzare sub presiune sau manipulare pentru a avea succes.
the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its objectives; firms characterised by this approach often rely upon pressure selling and manipulative sales techniques to win business.
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