O strategie de mixare in care cel care re-vinde decide sa aiba linii de produse diferite sau care nu au nici o legatura una cu alta pentru a genera vanzari aditionale, de exemplu, o agentie de stiri poate adauga plante de apartament sau produse pentru casa gamei de ziare, birotica si carti. Cunoscut si ca Scrambled Merchandising. Vezi Assortment Strategies; Broad Assortment; Deep Assortment; Exclusive Assortment.
an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales; for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies; Broad Assortment; Deep Assortment; Exclusive Assortment.
