O tehnica folosita pentru a testa reactia consumatorului la noile produse inainte de a le comercializa la scara larga, noile produse sunt plasate in casele consumatorilor pentru a determina reactia lor, si care urmareste rata de cumparare a produselor in cauza
a technique used to test consumer reaction to new products prior to full-scale commercialisation; new products are placed in consumer homes to determine the reaction to them, and the rate at which the products are repurchased is tracked.
