O masura de control in marketing folosita pentru a determina daca suma cheltuita pe promotii a fost excesiva, suma cheltuita pe promotii pe o perioada data este exprimata ca procentaj al profitului intreg de pe aceeasi perioada
a marketing control measure used to determine whether the amount spent on sales promotion was excessive; total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.
