Sales Promotion

O forma de promotie care incurajeaza clientii sa cumpere produse prin oferirea de stimulente, cum ar fi concursuri, cupoane, lozuri, monstre, cadouri gratuite si asa mai departe, unul din cele patru elemente majore (cu advertising, vanzarea personala si publicitatea) al amestecului de promotie

a form of promotion which encourages customers to buy products by offering incentives, such as contests, coupons, sweepstakes, samples, free gifts and so on; one of the four major elements (with advertising, personal selling and publicity) of the promotion mix.

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