O estimare a volumului de vanzari, masurat in dolasi si unitati, pe o perioada planificata, in mod tipic , previziunile despre vanzari sunt facute pe baza trendurilor trecute, estimarile echipei de vanzari, sondajele intentiilor de cumparare, judecata manageriala si modelele cantitative
an estimation of the likely volume of sales, measured in dollars and units, for a future planning period; typically, sales forecasting is done on the basis of past trends, sales force estimations, survey of consumer buying intentions, managerial judgement, or quantitative models.
