O decizie strategica care permite unui produs aflat in faza de declin a ciclului sau de viata de a continua sa fie vandut, in special daca produsul are un segment de piata considerabil care insista in a-l cumpara, deseori, vanzator poate creste pretul putin pentru a obtine un pret competitiv, eliminand costurile promotionale. Vezi Decline Stage; Product Lifecycle
a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sold, especially if the product has a sizable hard-core market which insists on buying it; often, the marketer may raise the price a little to obtain a slight premium price while paring all promotional costs. See Decline Stage; Product Lifecycle.
