O reclama care poate rula in orice zi a lunii, oricand ii convine mijlocului media respectiv. Daca un advertiser isi permite sa fie atat de flexibil, este o metoda mai ieftina decat 'run-of-week'. Adesea abreviat ROM. Termenul este valabil pentru machetele de presa si are ca echivalenti TV: floating time, run-of-schedule(vezi: Floating Time, Run-of-Week).
An advertisement booked as run-of-month can run on any day of the month when it suits the media owner. Cheaper than run-of-week if you can be this flexible. Often abbreviated to ROM. The print equivalent of broadcast's floating time or run-of-schedule (see Floating Time, Run-of-Week).
