O tehnica de reprezentare a atitudinilor si perceptiilor indivizilor, numit si Personal Construct Technique. Aceasta tehnica poate fi folositoare in realizarea chestionarelor de studiu al pietei si de alt tip. Cunoscuta si sub numele de 'Kelly Grids'
A technique for representing the attitudes and perceptions of individuals; also called Personal Construct Technique. The technique can be useful in developing market research (and other) questionnaires. Also known as 'Kelly Grids'
