Relevance score is a metric available in Facebook Ads Manager that tells you how well your target audience is responding to your ad on a scale of 1 to 10. The score is based on several factors, including positive feedback such as clicks or likes, negative feedback such as users selecting “I don’t want to see this ad”, and overall ad performance. The higher your relevance score, the more relevant your ad is to your target audience and the more likely it will be selected over other ads to be shown to your audience.
![[Strategul si juniorii] Dimitris Tsoutsos (McCann Worldgroup Romania): Usually the ones who come from outside the industry add value to the agency](https://media.iqads.ro/2017/08/d-tsoutsos-head-of-strategy-mccann-bucharest1-cover-410.jpg)
