Un mijloc de evaluare a eficientei advertisingului recent al unei companii prin cererea intervievatilor sa-si aminteasca reclame pe care le-au citit, auzit sau vazut. Vezi Aided Recall; Unaided Recall.
a means of evaluating the effectiveness of a company's recent advertising by asking respondents to bring to mind advertisements they have read, heard or viewed. See Aided Recall; Unaided Recall.
