Editorii pot oferii un serviciu prin care intrebarile cititorilor cu privire la reclame sunt transferate advertiser-ilor. Aceasta metoda este inlesnita de un formular care apare in revista pentru ca cititorii sa-l poata completa si trimite. Acest serviciu este intalnit mai ales presa business-to-business.
Publishers may offer a service whereby readers' enquiries concerning advertisements will be passed on to advertisers. This is normally facilitated through a form which appears in the magazine for the reader to fill in and return. A reader enquiry service is most commonly found in business-to-business press.
