Sisteme de evaluare si control in care managementul gaseste ca activitatea de marketing nu este satisfacatoare si ia masuri pentru a corecta aceasta situatie. Vezi Proactive Marketing Control Systems; Adaptive Control System; After-the-Fact Control System; Steering Control System
evaluation and control systems in which management finds that marketing performance is not satisfactory and takes corrective action. See Proactive Marketing Control Systems; Adaptive Control System; After-the-Fact Control System; Steering Control System.
