Tehnica de cercetare prin care cercetatorii intervieveaza o cota prestabilita care prezinta caractersiticile publicului tinta. Este o segmentare mai ieftina decat una obisnuita, dar este mai putin reprezentativa.
A research sampling technique in which researchers interview a pre-set quota of interviewees with given (target) characteristics. Cheaper but less reliably representative than a random sample (see Random Sampling, Sampling).
