Cercetare a pietei care se concentreaza asupra datelor statistice si numerice, pe care le obtine in urma unor sondaje de opinie sau anchete privind satisfactia consumatorilor si asa mai departe. Vezi Qualitative Research (cercetarea calitativa).
Market research that concentrates on statistics and other numerical data, gathered through opinion polls, customer satisfaction surveys and so on. Compare 'qualitative research'.
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