Fenomen care, intr-un mod contra-productiv, incurajeaza un producator sa sustina un produs in timp, astfel crescand pretul acestuia si diminuandu-se atractivitatea pentru segmentul de piata caruia se adresa la inceput.
A phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over time, increasing its price and thereby diminishing its appeal to the market segment for which it was originally intended.
