Push Advertising

Se refera la un sistem de 'push' din interiorul companiilor. Numeroase companii ofera angajatilor un software special prin care pot primi stiri personalizate aduse automat sau 'pushed' de pe Internet in computere. O data ce materialul ajunge pe computere, utilizatorii pot gasi cu usurinta informatia fara a mai fi nevoiti sa astept ca paginile sa se incarce. Rularea mai rapida permite animatii mai bune si reclame apropiate de cele video - care se desfasoara in rotatie la 30 de secunde si ocupa 1/8 din ecran. Reclamele pot, de asemenea, sa apara ca parte a unui screensaver de la compania 'push'.

Advertising on "push" companies' software. Numerous companies provide Internet users with software they can use to receive customised news and other information automatically delivered or "pushed" over the Internet to their PCs. Once the material has been received on their PC, users can easily browse their content using the "push" company's software without having to wait for pages to download from the Internet. Faster running allows much greater animation and close-to-video style ads, typically run as rotating 30-second clickable (to web site) ads occupying 1/8 screen. Ads may also appear as part of a screensaver from the "push" company (Click, Web Site).

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