Modalitate de a derula o campanie care fie apeleaza la model intermitent(exemplu: o saptamana cu doua saptamani pauza) sau o derulare continua cu perioade in care se mareste intensitatea(vezi: Burst Campaign, Continuity, Drip Campaign, Flight, Laydown, Strike Rate).
A flighting technique which calls for either an on-off-on-off pattern (eg. one week on, one week off) or a continuous base of support augmented by intermittent bursts of heavy pressure (see Burst Campaign, Continuity, Drip Campaign, Flight, Laydown, Strike Rate).
