Incercarea unei firme de a modifica credintele potentialilor cumparatori despre atributele cheie a ofertei de produse, in special acolo unde cumparatorii ii subestimeaza calitatea. Vezi Market Positioning; Real Positioning; Repositioning; Competitive Depositioning.
the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning; Real Positioning; Repositioning; Competitive Depositioning.
